HUF founder Keith Hufnagel started skateboarding in the late 1980s in New York City. At the time, skateboarding was just not accepted: it was punk rock, it was hip-hop, it was a counter-culture of outcasts poorly understood by the public. It was a way of life that would eventually shape Hufnagel's outlook on life.
There are 3 types of sweatshirt: crew neck, hoodie, and zip hoodie. Most sweatshirts are screen printed.